iBosses received an offer to conduct a book launch and presentation for their new book, ‘iBosses: The Rise of Gen Y Entrepreneurs – The Momentum Behind the New Age of Entrepreneurs’ at University of Cambodia.
In his presentation, Dr Khor, the author of the book and Group CEO of iBosses, highlighted some of his research findings which explore the distinct characteristics and behavior of Gen Y entrepreneurs. Using the 1H3W Theories:
1) Economists-based Theories (What) of economists,
2) Individual-based Theories (Why and Who) of behavioral specialists
3) Process-based Theories (How) does the entrepreneur proceed,
he explained, in detail, the traits and characteristics of Gen Y Entrepreneurs and how they could and would revolutionize global markets for the better. This event gave students from Cambodia a golden opportunity to learn more about being an entrepreneur and develop the field of entrepreneurism in their home country.